objective

Create a brand identity for a startup company in the medical industry. The job included a logotype, website, social media strategy, and the rest of the marketing stuff.

assumptions

hex is referred to a chemical pattern

brand colours

pictures in frames

the pattern from logotype is used in the background

concept

The job started with designing a logotype. The first issue was in the beginning. The word "Przebadani" is a bit too long to use in one line, so to avoid that, it had to be broken into two separate lines. To get more balance on the right side of the logotype, it had to have a molecular pattern in the corner. Having this base, the rest of the creation was only a continuous development of assumptions from the logotype.

implementation

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