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objective

Based on the delivered logotype, I had to design a brand identity, which also included web and print materials. I had to focus on the clarity and layout of brand presentations. The last stage was brandbook, which consisted of all the rules of brand identity.

assumptions

bold lines

black background

logotype to the right

large pictures

concept

The main theme is a symbol of a diamond, which is a part of the logotype. As a dynamic pattern, it gives some motion and indirectly offers a brand spirit to a project. Depending on the situation and the use of background, it could be in bright or dark variations (both should be at 10% of transparency).

implementation

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