#1 – women's day 2022
objective
I had to design a Key Visual of the campaign and after that implement the KV to the online and offline market. Finally I made dozens of web banners and several billboards and posters. The campaign was displayed mainly in online shops like: EuroRTVAgd, MediaExpert, Media Markt, X-kom, Play, Orange.
assumptions
concept
I really wanted to show that there isn’t just one canon of beauty and all women are special. I decided the best way to show it is a photo collage. I chose three distinctive feminine types of beauty and I put their faces on the smartphone screens. To add a little bit of subtlety I placed some flowers to the background. In the beginning I wanted to go to orange color, but I realized that is a color of another producer of smartphones. Finally, I bet on two options, yellow and claret. The client chose the second one.
implementation
#2 – Cashback
objective
I had to illustrate an idea of cashback. That promotion was based on recommendations and all of them were rewarded with some amount of money. So the key idea was to show that the more recommendation you make, the more money you get. The order included designing a KV and the next stage was to make a couple of hundred online banners and dozens of posters and billboards. All the print assets were exposed throughout the country.
assumptions
concept
When I make a project, I try to avoid being literal and that was exactly this case. Cashback is usually illustrated as "rain of money". I assumed that this kind of style is more accurate for a bookmaker, not a smartphone producer.
I wanted something more subtle. Instead of money, I put all my focus on showing people and the connections between them. It's a simple metaphor - the more friends you are involved with, the more benefits you will get. To achieve this, I placed some people in the net of connections with a woman in the center of the project. We can see lines in the background - they illustrate "connections".
implementation
#3 – June promo
objective
The promotion started in June, so I my task was to suggest "something" connected with summer and holidays. Similarly, to the previous projects, in the beginning, I made horizontal and vertical KV and after that I made all formats for online plus offline. Additionally, I created the slogan for the campaign.
assumptions
concept
As the main theme I chose the beach. I redesigned the smartphones to be more like ice cream. Referring to the summer, I bet on strong, bright, saturated colors – like sherbet.
implementation
other things
