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​objective

In the beginning, I upgraded the logo. In my opinion, the old one had interrupted proportions between the icon and the typography. What was even worse, the letters disappeared on the smaller formats, which negatively affected readability. Therefore, I made it wider and I aligned the proportions.

concept

In the beginning I upgraded the logo. In my opinion, the old one had interrupted proportions between the icon and the typography. What was even worse, the letters disappeared on the smaller formats, which negatively affected readability. So I made it wider and I aligned the proportions.

old one

a new one

Next, based on the icon, I made a few patterns. Mainly as a background for the rest of the materials. Also, the colors of the whole brand are according to the logo.

implementation

Report
Report: Warsaw - Office market 2021

social media posts

brand presentations

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